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Mascara & Eye Liners
Our eye makeup collection consist of some of the most cleanest yet very high-performing in green and organic beauty. You can rest assured that your eye's health is safe with us! Plus, these products not only smell good and doesn't harm your health but lasts long and is pretty smear proof too, as proven in a demonstration by 100% Pure.
"How to avoid chemicals in eye makeup:
Avoid waterproof. Don’t use mascara and eyeliners labeled “waterproof” since they can lead to dry eye disease. If you’re using them because your eyes water a lot, it’s better to see your doctor first to figure out the cause.
Use coconut oil. Coconut oil is gentle, natural and effective for removing eye makeup. Just put a bit on a cotton swab and wipe.
Read labels carefully.
When purchasing makeup, choose brands with the fewest ingredients possible. Just because a product is labeled “hypoallergenic” or “natural,” doesn’t mean it’s safe.
“There’s no legal definition of the word ‘natural;’ it’s a marketing claim,” Nudelman said.
What’s more, “organic” may only refer to the ingredients that are certified organic, not the entire product itself. And always avoid products that contain fragrance.
“One simple word can hide dozens and dozens of ingredients, some of which can be toxic,” Nudelman said."